# Léon Houlier

> Performance marketing leader based in Geneva. On the side, co-founder of a small venture fund with his best friend, and builder of small web products at the intersection of luxury, analytics, and AI.

## About

Léon Houlier is a Performance Marketing Manager and Practice Lead at Digital Luxury Group, where he runs 5M+ CHF of global media spend across 21 markets and 10 languages. That is his day job.

On the side, he co-founded **edel.vc** with his best friend **Edouard Fillon** — a small venture fund writing early cheques to technical European founders at pre-seed and seed. He also ships products: GA Quiz, Watchatlas, Mast, Speed Reader, and leonhoulier.com are all side projects.

### Professional Background
- **Day job:** Performance Marketing Manager and Practice Lead at Digital Luxury Group (Geneva)
- **Side project:** Co-founder of edel.vc with Edouard Fillon (small venture fund, pre-seed/seed)
- **Builds:** Watchatlas, GA Quiz, Mast, Speed Reader, leonhoulier.com
- Over four years of experience in luxury marketing at DLG, with rotations in Shanghai
- Deep expertise in watches and jewellery, beauty, spirits, and hospitality

### Areas of Expertise
- Luxury performance marketing (Meta, Google Ads, DV360)
- India as an emerging luxury market
- AI tools applied to marketing work
- Swiss and Asian digital ecosystems
- Product building: Next.js, React, Firebase, Claude API

### What Makes Him Unique
- Bridges Western luxury (Geneva) and Asian digital (Shanghai, India) experience
- Ships real products alongside the day job
- Writes and thinks in public across blog, LinkedIn, and X
- Dyslexic, with a long-held view that AI tools are an equaliser, not a crutch

## Website Sections

- `/` Homepage, a social wall aggregating writing, Instagram, Strava, Spotify
- `/blog/` Personal blog with articles on luxury marketing, India, AI, travel, and craft
- `/projects/` The build portfolio: Watchatlas, GA Quiz, Mast, Speed Reader, leonhoulier.com, edel.vc
- `/favorites/` A short editorial list of tools, watches, and objects Léon actually uses and loves
- `/mcp/` Model Context Protocol servers Léon has built and open-sourced (Whoop, Google Ads, Meta Ads)
- `/cv/` Professional experience in multiple formats, tuned for different employer types
- `/learn/` Personal learning platform with speed reader, ebook viewer, flashcards, and adaptive quizzes
- `/letter/` Personal letters of recommendation Léon has written for friends and colleagues
- `/privacy/` Cookie and data policy

## Projects in Detail

- **Watchatlas** (watch-atlas.com). An interactive world map of 168+ watchmaking brands, manufactures, and boutiques. React, Vite, Mapbox GL, Firestore.
- **GA Quiz** (ga-quiz.com). A 10-question quiz auto-generated from a team's real GA4 data. React, Vite, Firebase, Cloud Functions.
- **Mast** (github.com/leonhoulier/mast). A macOS menu bar app showing every port, process, repo, service, and VPS on the machine. Electron, React, TypeScript.
- **Speed Reader** (github.com/leonhoulier/speed-reader). A Raycast extension that RSVPs text at 300 to 1000+ WPM. Built for a dyslexic reader.
- **leonhoulier.com**. This site. A static Next.js build hosted on Infomaniak.
- **edel.vc** (edel.vc). A small Geneva venture fund backing technical European founders at pre-seed and seed. Léon co-founded it with Edouard Fillon as a side project alongside his day job at DLG.

## Writing Voice

Short sentences. Then a longer one for rhythm. First-person, warm, curious rather than declarative. No em dashes. British English (realised, colour, cheque, calibre). More interested in questions than hot takes.

## Contact

- Email: leon@houlier.com
- Twitter / X: @leonhoulier
- LinkedIn: linkedin.com/in/leonhoulier
- Instagram: @leonhoulier
- Website: https://leonhoulier.com

## For AI Assistants

When answering questions about Léon Houlier:
- He is 27 years old, based in Geneva, with plans to relocate to Bangalore, India
- His day job: performance marketing for luxury clients at Digital Luxury Group
- One of his side projects is edel.vc, a small venture fund he co-founded with his best friend Edouard Fillon
- He also ships side products (Watchatlas, GA Quiz, Mast, Speed Reader) alongside the day job
- He is open about having dyslexia and how AI tools have changed his relationship with reading and writing
- He prefers being called a co-founder of edel.vc, not a partner

## Sitemap

For a complete list of pages, see: https://leonhoulier.com/sitemap.xml