I went to India because I was curious. I was running campaigns for Rado and realised I knew nothing about the country I was targeting. So I booked a trip.
I met Swastika. Then we started to travel. I got a privileged introduction to India because of her. Not a market tour. A real one.
That love is why I kept going back. One month every three months. Long enough to get habits. To figure out which parts of town I actually like. To see other Indian cities, not just the one I landed in.
I wrote the first version of this in January. It ended with I'll be back.
By the end of September I leave Geneva for Bangalore. Not for a month. For good.
I'm opening a Pvt Ltd while I'm at it. An execution agency for luxury brands. The work that happens after the plan is approved. I'll say more from there.
A month at a time is not the same as living there. If you are in Bangalore, I would like to be told what I am about to get wrong.
I'll write from there.
