Léon Houlier

52, 2nd Main Rd, Indira Nagar 1st Stage, Indiranagar, Bengaluru 560038

linkedin.com/in/leonhoulier | leonhoulier.com

Work Authorization: Require employment contract and letter of recommendation for India work visa

Professional Summary

Agency leadership: 4+ years at DLG, the world's leading luxury digital agency, progressing from intern to Practice Lead. Lead team of 4 Performance Marketing Executives, establishing best practices and frameworks now adopted agency-wide. Full-stack capabilities spanning client strategy, media buying, analytics, CRM implementation, and practice infrastructure. Manage CHF 5M+ client budgets across 21 markets for brands including Rado, La Prairie, and Art Basel. Rare East-West perspective with Geneva base, Shanghai rotation, and India market leadership.

Agency Experience

Digital Luxury Group (DLG) | Geneva & Shanghai

4+ years | Currently employed (3-month notice period)

Performance Marketing Manager & Practice Lead | Jul 2024 – Present (1.5 yrs)

Associate Performance Marketing Manager | Jan 2024 – Jun 2024 (6 mos)

Performance Marketing Executive | Sep 2021 – Dec 2023 (2.5 yrs, incl. 4 mos Shanghai rotation)

Client Leadership:

Manage CHF 5M+ annual media budget across luxury clients
Lead campaigns across 21 markets and 10 languages spanning EMEA, Americas, APAC, and India
Own C-level client relationships; translate business objectives into campaign strategies
Consistently deliver under tight deadlines while maintaining quality standards

Practice Building:

Built performance practice infrastructure from scratch: naming conventions, reporting systems, data integration workflows, training programs
Establish best practices across Google Ads, Meta, DV360, and Teads
Ship internal tools: dashboards blending multi-platform data, Apps Script automations, API integrations

Team Leadership:

Direct team of 4 media buyers; hire, train, and mentor junior staff
Created onboarding materials and capability development curriculum
Foster collaborative culture while maintaining high performance standards

Market Expertise:

Middle East: Led Art Basel Qatar premier edition media effort (Snap, TikTok, Search, Meta)
India: Lead Rado's high-budget Diwali activations, cultural adaptation for Indian luxury consumers
China: 4-month Shanghai rotation, learned WeChat, Tmall, Chinese consumer behavior firsthand

Details.ch Agency | Geneva

Junior Project Manager | Sep 2020 – May 2021 (9 mos, during Master's)

Shipped website projects for brands; worked directly with designers and developers
Facilitated client workshops and managed project timelines

What I've Built (Practice Infrastructure)

Reporting dashboards: Blended data from Google Ads, Meta, DV360 into unified client views
Apps Script automations: Pipeline: platform data → Sheets → auto-generating Slides reports
API integrations: Connected platforms using APIs and Google Cloud
Naming convention system: Standardized campaign taxonomy used across all accounts
Training program: Onboarding materials for new team members

Expertise

Category	Tools & Platforms
Media Buying	Google Ads, Meta Ads, DV360/Teads
Analytics	GA4, GTM, Looker Studio
CMS	WordPress, Shopify, Drupal, and others
Newsletter/CRM	Insider, Mailchimp, Klaviyo
Global Understanding	China ecosystem, Middle East, India market uniquenesses

Geographic Coverage

Region	Experience
Europe (EMEA)	Geneva-based; 4+ years managing campaigns across European luxury markets
China	3-month Shanghai rotation; WeChat, Tmall, Chinese consumer behavior
India	Lead Rado's India campaigns; Diwali activations; cultural adaptation
Americas	Campaign management across US markets

Core Competencies

Education & Certifications

Executive Master, Digital Marketing & Communication

CREA/OMNES Education, Switzerland (2022)

Bachelor of Business Management

University of Queensland, Australia (2019)

Inside LVMH Certificate | Google Ads Certifications | Apple Search Ads Certification

Languages

French (Native) | English (Fluent)