Léon Houlier

52, 2nd Main Rd, Indira Nagar 1st Stage, Indiranagar, Bengaluru 560038

linkedin.com/in/leonhoulier | leonhoulier.com

Work Authorization: Require employment contract and letter of recommendation for India work visa

Professional Summary

Strategic advisory: 4+ years advising prestigious brands including Rado, La Prairie, and Art Basel on digital performance strategy. Lead team of 4 junior consultants, developing methodologies and frameworks now adopted practice-wide. Full-stack digital expertise spanning media strategy, measurement frameworks, CRM implementation, and analytics across CHF 5M+ client budgets in 21 markets. Rare East-West perspective with Geneva base, Shanghai rotation, and India market leadership.

Consulting Experience

Performance Marketing Manager & Practice LeadJul 2024 – Present

Digital Luxury Group (DLG) | Geneva

Strategic Advisory:

Advise C-level clients on digital performance strategy across 21 markets and 10 languages
Work with analytics and tagging within luxury's unique attribution challenges
Lead strategic planning for brands including Rado, La Prairie, Parmigiani, Hine Cognac, Art Basel, and Watches and Wonders
Translate complex business objectives into actionable media strategies and KPIs

Practice Development:

Built practice infrastructure: standardized methodologies, naming conventions, reporting frameworks, and training programs
Established best practices across Google Ads, Meta, DV360, and Teads now used firm-wide
Direct team of 4 junior consultants; mentor staff on luxury-specific strategic approaches

Market Expansion Advisory:

India: Lead Rado's market strategy including high-budget Diwali activations, advising on cultural adaptation and local consumer behavior
China: 3-month Shanghai immersion, developing expertise in WeChat, Tmall, and Chinese luxury consumer dynamics

Associate Performance Marketing ManagerJan 2024 – Sep 2024

Digital Luxury Group (DLG) | Geneva

Led strategic planning and implementation for major beauty, watchmaking, and spirits clients
Delivered data-driven recommendations while maintaining brand positioning standards
Mentored junior consultants on luxury-specific methodologies

Performance Marketing ExecutiveSep 2023 – Dec 2023

Digital Luxury Group (DLG) | Shanghai

Immersive 3-month rotation in China's digital ecosystem, developing deep expertise in local platforms and consumer behavior
Bridged Geneva and Shanghai offices; facilitated cross-market knowledge transfer
Built internal capabilities for advising clients on China market entry

Junior Project ManagerSep 2020 – May 2021

Details.ch Agency | Geneva

Led digital transformation projects for luxury brands; collaborated with UX/UI designers and developers
Facilitated client workshops and managed project delivery

Select Clients

Geographic & Sector Expertise

Dimension	Experience
Europe (EMEA)	Geneva-based; 4+ years advising luxury brands across European markets
China	3-month Shanghai rotation; WeChat, Tmall, Chinese consumer strategy
India	Lead Rado's India strategy; Diwali activations; cultural adaptation
Americas	Strategic oversight of US market campaigns
Sectors	Watchmaking, Jewelry, Beauty, Spirits, Art & Events

Frameworks & Methodologies Developed

Campaign naming convention system: Standardized taxonomy used across all client accounts
Multi-platform reporting framework: Unified dashboards blending Google, Meta, DV360 data
Project management system: Agency-wide workflow and tracking methodology
Team training program: Onboarding materials and capability development curriculum

Core Competencies

Education & Certifications

Executive Master, Digital Marketing & Communication

CREA/OMNES Education, Switzerland (2022)

Bachelor of Business Management

University of Queensland, Australia (2019)

Inside LVMH Certificate | Google Ads Certifications | Apple Search Ads Certification

Languages

French (Native) | English (Fluent)