Léon Houlier

52, 2nd Main Rd, Indira Nagar 1st Stage, Indiranagar, Bengaluru 560038

linkedin.com/in/leonhoulier | leonhoulier.com

Work Authorization: Require employment contract and letter of recommendation for India work visa

Professional Summary

Deep luxury expertise: 4+ years immersed in prestige brands including Rado, La Prairie, and Art Basel. Genuine passion for luxury including watchmaking developed through 5+ Watches & Wonders editions, Geneva Watch Week, art fairs like Art Basel and Homo Faber, and qualitative research with ultra-high-net-worth individuals. Full-stack digital capabilities spanning website management, CRM implementation (Salesforce, Shopify), analytics, and performance campaigns. Lead team of 4 Performance Marketing Executives, establishing best practices and frameworks now adopted agency-wide. Rare East-West perspective with Geneva base, Shanghai rotation, and India market interest.

Professional Experience

Digital Luxury Group (DLG) | Geneva & Shanghai

4+ years | Currently employed (3-month notice period)

Performance Marketing Manager & Practice Lead | Jul 2024 – Present (1.5 yrs)

Associate Performance Marketing Manager | Jan 2024 – Jun 2024 (6 mos)

Performance Marketing Executive | Sep 2021 – Dec 2023 (2.5 yrs, incl. 4 mos Shanghai rotation)

Manage CHF 5M+ annual global media budget for clients including Rado, La Prairie, Parmigiani, Hine Cognac, Art Basel, and Watches and Wonders (non-exhaustive, some clients are confidential)
Lead campaigns across 21 markets and 10 languages spanning EMEA, Americas, APAC, and India, including translation, media planning, budgets and optimizations
India market leadership: Lead Rado's high-budget Diwali activations, adapting creative and messaging for Indian luxury consumers
High-intensity campaigns: Manage campaigns with extreme seasonality (Black Friday, product launches, major events) requiring daily or hourly performance check-ins
Direct team of 4 media buyers
Establish best practices across media platforms: Google Ads, Meta, DV360, Teads
Analytics and tagging: Google Analytics, Google Tag Manager, content management systems; CRO using Insider
Built practice infrastructure: naming conventions, reporting dashboards, data integration workflows, and team training
AI Champion: Lead agency's AI transformation, developing Google Ads and Meta MCP integrations for cloud-based reporting; deliver Claude trainings using the 4D framework for AI fluency (Description, Delegation, Discernment, Diligence)
Consumer insights: Conducted qualitative interviews with ultra-high-net-worth individuals across watchmaking, spirits, and beauty, exploring brand perception, product experience, and digital touchpoints
Industry immersion: Developed passion for horology through 5+ Watches & Wonders (Geneva & Shanghai) editions, Geneva Watch Week, Art Basel (Basel & Paris), Art Geneva, and Homo Faber
China rotation: 4-month immersion in Shanghai, learning WeChat, Tmall, and Chinese luxury consumer behavior firsthand
E-commerce and CRM: Salesforce and Shopify implementations for luxury clients
Web development: Manage website projects using CMS tools (WordPress, Shopify, Drupal); basic HTML, CSS, JavaScript; strong knowledge of web infrastructure

Details.ch Agency | Geneva

Junior Project Manager | Sep 2020 – May 2021 (9 mos, during Master's)

Led website projects for luxury brands; collaborated with UX/UI designers and developers

Geographic Expertise

Region	Experience
Europe (EMEA)	Geneva-based; 4+ years managing campaigns across European luxury markets
China	3-month Shanghai rotation; WeChat, Tmall, Chinese consumer behavior
India	Lead Rado's India campaigns; Diwali activations; cultural adaptation
Americas	Campaign management across US markets

Education & Certifications

Executive Master, Digital Marketing & Communication

CREA/OMNES Education, Switzerland (2022)

Bachelor of Business Management

University of Queensland, Australia (2019)

Inside LVMH Certificate | Google Ads Certifications | Apple Search Ads Certification

Core Competencies