Léon Houlier

52, 2nd Main Rd, Indira Nagar 1st Stage, Indiranagar, Bengaluru 560038

linkedin.com/in/leonhoulier | leonhoulier.com

Work Authorization: Require employment contract and letter of recommendation for India work visa

Summary

Relentlessly Curious: I learn because I want to. Built first website as a kid, self-taught across code, design, and product while growing up. Jump on every new software and hardware trend to test; some stick, all inform. Daily Product Hunt browser, follow YC startups closely. Builder: Now build with AI, ship internal tools weekly using APIs, Google Cloud, Notion, Claude. Aesthetic Sense: Deep appreciation for beautiful things: graphic design, architecture, art, branding. PM Path: Drawn to PM since university, now establishing best practices and frameworks agency-wide. Lead team of 4. Global perspective: Raised in France, lived in Geneva, Canada, studied in Australia, 4-month Shanghai rotation, India market leadership. Ready to build products, not just promote them.

Why Product Management

Curiosity-Driven: I explore because I want to, not because I have to. This mindset led me to code, design, product, and now PM
User Understanding: Managed campaigns for Rado, La Prairie, Art Basel across 21 markets, gaining deep insight into how luxury consumers discover, evaluate, and convert
I Ship Tools: Built dashboards, Apps Script automations, API integrations, and Notion workflows used by my team daily
Early Adopter: First to download new software, test new hardware, jump on trends. Some stick, all inform product intuition
Design Appreciation: Eye for beautiful things: graphic design, architecture, art, branding. Care deeply about craft
Cross-Functional: 4+ years coordinating creatives, strategists, developers, data teams, and C-level clients

Relevant Experience

Digital Luxury Group (DLG) | Geneva & Shanghai

4+ years | Currently employed (3-month notice period)

Performance Marketing Manager & Practice Lead | Jul 2024 – Present (1.5 yrs)

Associate Performance Marketing Manager | Jan 2024 – Jun 2024 (6 mos)

Performance Marketing Executive | Sep 2021 – Dec 2023 (2.5 yrs, incl. 4 mos Shanghai rotation)

Product-Like Ownership:

Own prioritization decisions across markets, audiences, creative variants, and platform allocation
Built measurement frameworks solving complex attribution across online/offline touchpoints
Led cross-functional team of 4; established processes, documentation, and best practices
Manage C-level client relationships; translate business goals into execution
Recognized for leadership initiative and innovation; deliver consistently under tight deadlines

Tools & Systems I've Shipped:

Media reporting dashboards: Blended data from Google Ads, Meta, DV360 into unified views
Apps Script automations: Pipeline: platform APIs → Google Sheets → auto-generating Slides
API integrations: Connected platforms using APIs and Google Cloud
Notion PM system: Designed and rolled out workflow tool for team tracking
Naming convention system: Standardized campaign taxonomy used across all accounts
Training program: Created onboarding materials for new team members

Market Expansion:

Middle East: Led Art Basel Qatar premier edition media effort (Snap, TikTok, Search, Meta)
India: Led Rado's high-budget Diwali activations, adapting positioning for Indian luxury consumers
China: 4-month Shanghai rotation, learning WeChat, Tmall, and Chinese consumer behavior firsthand

Technical Skills

Category	Skills
Tools I Build With	Apps Script, APIs, Google Cloud, Notion, Claude Code, Cursor
Languages	HTML, CSS, JavaScript (self-taught)
Platforms	Google Ads, Meta Ads, DV360, GA4
Analytics	Attribution modeling, A/B testing, tagging, dashboard design
Collaboration	Cross-functional leadership, stakeholder management, documentation
Global Understanding	China ecosystem, Middle East, India market uniquenesses

Learning Trajectory

Website development (age 12) → WordPress → HTML/CSS/JS → Performance marketing → Analytics & tagging → Apps Script → API integrations → Google Cloud → AI tools (Claude, Cursor)

Fast learner who continuously expands technical skills to solve new problems.

Education & Certifications

Product Management Certificate

LinkedIn Learning

Executive Master, Digital Marketing

CREA/OMNES Education (2022)

Bachelor of Business Management

University of Queensland (2019)

Inside LVMH Certificate | Google Ads Certifications