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Léon Houlier

leon@houlier.com | Bangalore, India

52, 2nd Main Rd, Indira Nagar 1st Stage, Indiranagar, Bengaluru 560038

linkedin.com/in/leonhoulier | leonhoulier.com

Work Authorization: Require employment contract and letter of recommendation for India work visa

Summary

Growth DNA: 4+ years of experience in media, websites, newsletters, tagging, and analytics. Builder DNA: Built first website as a kid, self-taught across code, design, and product while growing up. Now build with AI, ship internal tools weekly using APIs, Google Cloud, Notion, Claude. Early Adopter: Jump on every new software and hardware trend to test; some stick, all inform. Global market comprehension: Raised in France, lived in Geneva, few months in Canada, studied in Australia, 4-month Shanghai rotation, and India market leadership. Fast learner who delivers under tight deadlines. Ready to build.

Key Metrics

  • $5M+ annual media budget managed across paid acquisition channels
  • 21 markets scaled simultaneously across EMEA, Americas, APAC, India
  • 4-person team built and led from scratch
  • 3 months immersed in Shanghai learning WeChat, Tmall, Chinese digital ecosystem

Experience

Performance Marketing Manager & Practice Lead2021 – Present

Digital Luxury Group | Geneva

  • Scale paid acquisition across Meta, Google, DV360 for brands including Rado, La Prairie, Parmigiani, Art Basel
  • Built performance practice infrastructure from scratch: naming conventions, reporting systems, data integration, team training
  • Ship internal tools: dashboards blending multi-platform data, Apps Script automations, API integrations, Google Cloud workflows
  • India: Lead Rado's high-budget Diwali campaigns, cultural adaptation for Indian luxury consumers
  • China: 3-month Shanghai rotation, learned WeChat, Tmall, Chinese consumer behavior firsthand
  • Recognized internally for leadership initiative and innovative ideas
Junior Project Manager2020 – 2021

Details.ch Agency | Geneva

  • Shipped website projects for brands; worked directly with designers and developers

What I've Built

  • Reporting dashboards: Blended data from Google Ads, Meta, DV360 into unified views
  • Apps Script automations: Pipeline pulling platform data → Sheets → auto-generating Slides
  • API integrations: Connected platforms using APIs and Google Cloud
  • Notion PM system: Rolled out workflow tool for team project tracking
  • leonhoulier.com: Personal portfolio site
  • Prototypes: Testing product ideas using Claude and Cursor

Skills & Tools

Growth Strategy | Paid Acquisition (Meta, Google, DV360) | Attribution & Analytics | Team Building | Apps Script | APIs | Google Cloud | AI Tools (Claude, Cursor) | HTML/CSS/JS (self-taught) | International Markets (China, India, Europe)

What Makes Me Different

  • East-West bridge: Geneva + Shanghai + India experience, rare for growth roles
  • Builder instinct: Built first website as a kid; still shipping tools every week
  • Startup obsessed: Daily Product Hunt browser, follow YC startups closely
  • Fast learner: Website → media → analytics → APIs → AI tools → internal systems
  • Calm under pressure: Consistently deliver under tight deadlines

Education

Executive Master, Digital Marketing

CREA/OMNES Education (2022)

Bachelor of Business

University of Queensland (2019)